about
My Story….
Emma Nelson
Hi I’m Emma
Back in 2014, I quit my twelve year ‘Corporate’ job and as a family we took the plunge by moving to the countryside and here we are at Sun Cottage, our beautiful home alongside our holiday cottage which we have been successfully running for over 5 years now.
The world of holiday lettings was completely new to me and over the years I’ve had my ‘ups’ and ‘downs’ and learned what works best, sometimes the hard way.
White Feather Management was born from my needs, worries and issues as a holiday cottage owner and my own industry experiences and knowledge.
I understand your struggles, your frustrations, your needs very well, because I’ve been there too!
Our biggest struggle was always when we went away for our own family holidays, the sleepless nights, the stress, the worry of something going wrong, cleaners not turning up, standards slipping, unhappy guests and us not being there to fix it!
On many occasions it directly impacted our holidays, I would end up spending hours on the phone trying to put things right, when in fact my phone should have been switched off, because this was family time right!?
Subsequently, we ended up with a couple of not so great reviews which had quite a detrimental impact on our business. We vowed the following year to close our holiday cottage to bookings while we were absent from the business…
But this had huge financial implications. The income we earnt from our holiday cottage while away almost paid for our family holiday, it didn’t make sense to close, but what could we do?
So on returning from France in 2018, I had an idea and White Feather Management was born!
As a holiday cottage owner myself, I know the importance of having someone you can depend on whether it’s for a full management service, temporary holiday cover or something bespoke.
I’ve always been a ‘people’ person. I worked in HR, Training, Learning & Development, for the twelve years prior and I never stop learning myself. I have always been passionate about helping others and now I want to be able to help more businesses like yours. That’s why I am now sharing my expert knowledge and procedures that I have used to not only turn my own holiday cottage around but I am already seeing great results from many of my happy clients.
My own holiday cottage for a number of reasons was disappointingly rated at 7.2. two things. Firstly, there was a big difference between domestic cleaning and the more detailed housekeeping that was required to maintain the expected high holiday let standards.
Secondly, it’s all about the ‘Guest Experience’. When White Feather Management took over the property on a full management service it went from a rating of 7.2 to 9.3 in just 5 months and we’ve seen an occupancy increase of 16.9% – and it keeps growing!
I have a flair for knowing what guests expect from their holiday, from the first visit to the owner’s website to communication and their arrival procedures. It is so important to make the guests feel relaxed and valued; a happy guest is a returning guest with positive reviews!
White Feather Management is here to take away your sleepless nights, to remove the worry and the stress you experience trying to juggle everything.
Our aim is to add value, the addition of a proactive property management company gives a sense of security and luxury for both guests and owners. You can be safe in the knowledge that your holiday cottage is being looked after, while guests experience a warm welcome, leading to positive reviews, repeat bookings, recommendations and an overall great guest experience.
If you have a holiday cottage business that is giving you sleepless nights, I’d love to hear from you. Drop me an email or give me a call to discuss how we can help you.
LET'S START SOMETHING AMAZING
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